How Data Helps Us Make Better Decisions


If you are ready to seize the moment, then this paper is for you.

What are heurististcs and how do they work?

In short, heuristics are mental shortcuts.  They are the simplified experiences we use to learn from past mistakes and improve our future behavior.  They are the quick “rules” our brains reference during decision-making or problem-solving instances.  However, since these are shortcuts, they are prone to error and oversimplification.

In this paper, learn about these common heuristic issues, even in WFM:

  • Availability
  • Anchoring
  • Relative Advantage
  • Mental Accounting

Check out this paper on our website under “WAM-Pro Papers”!